Planet Hollywood
much for your meal
at a flamboyant novelty eatery
like Rainforest Cafe, Bubba
Gump Shrimp, or the Hard Rock
Cafe was a rite of passage.
But only one themed
restaurant had the backing
of some of the biggest movie
stars of the modern era, Planet
Hollywood, where diners
could admire authentic movie
memorabilia while digging
into a plate of nachos.Sadly, the restaurant
never managed
to achieve the same success
as its high profile investors.
Today on Weird
History Food we're
talking about the rise and
fall of Planet Hollywood.
But before we get started, be
sure to subscribe to the Weird
History Food channel.
And while you're at it,
let us know in the comments
below what other themed
restaurants past you
Would like to hear about.OK.
Hope you brought your
official Planet Hollywood bib
because we're about to tuck
into some Weird History.
[MUSIC PLAYING] Let's
travel back all the way
to the set of Arnold
Schwarzenegger's 1987
hit The Running Man, where an
actor playing a medtech first
approached movie producer Keith
Barish with a business idea.
The mans name was
Bryan Kestner and he
had a dream, a dream inspired
by the success of Hard Rock Cafebut with movie stuff
instead of guitars.
Kestner's vision was
of a magical place
where you could see replicas
of your favorite movie props
and sometimes catch a glimpse
of your favorite celebrity too.
Though the likelihood
of meeting Julia Roberts
at a Planet Hollywood
was about as likely
as Christopher Lloyd popping
his head out of the DeLorean
hanging upside down in the
restaurant chain's HonoluluGreat scott!
Kestner's idea had legs.
Unfortunately, the name he threw
out, Cafe Hollyrock, did not.
But Barish was willing to
give the restaurant a go,
planning the venture with former
Hard Rock Cafe CEO Robert Earl.
Kestner was givena stake in
the realization of his brand,
but later complained of
receiving minimal stock
and even less credit, which
considering how things shook
out, was probably for the best.Keith Barish used his
Hollywood connections
to rope in some A-list investors
to go all in on the franchise.
Bruce Willis, Arnold
Schwarzenegger, Demi Moore,
and Sylvester Stallone were
the restaurant's largest
stakeholders and
were often confused
as being the owners
of Planet Hollywood.
And that's why
it's called acting.
Genius performance.
Opening its first
location in 1991,the business attracted a
Swell of additional talent,
until celebrities comprised
17% of the company's ownership.
Notable marquee names
included Whoopi Goldberg,
Melanie Griffith, Jean-Claude
Van Damme, Danny Glover,
Don Johnson, Tom Arnold,
Wesley, Snipes John Hughes,
Cindy Crawford, and America's
sweetheart, Roseanne Barr.
Stars would shoW up at
Planet Hollywood locations
and wave to fans in
exchange for employee stock,thus creating an incentive
for genuine stars
to make appearances, as well
as an incentive for customers
to make the trek out to the
nearest Planet Hollywood
location.
Nothing convinces a family to
make the drive from Missoula
like the possibility of catching
a glimpse of Miami Vice's
own Don Johnson.
There were other less evident
up-shots to this arrangement.
Barish allegedly
enticed Bruce Willisby promising to book
his band and to make
him the official music video
director of Planet Hollywood.
Hey, if you're going to
make a vanity project,
you go all the way.
[MUSIC PLAYING]
Much like everything else about
Planet Hollywood, the menu
was hot trash.
It was almost as if the
marketing department had asked
themselves what do
people eat when they'retrapped at an airport and
then designed an entire menu
around that concept.
For example, one
infamous menu item
featured chicken tenders breaded
with Captain Crunch cereal.
And boy, did it get
Soggy from there.
From handheld lasagna to a
literal knuckle sandwich,
Planet Hollywood ran the gamut
f bizarre dining choices.
The infamous Planet
Meltdown dessertwas a globe of chocolate
that melted under hot caramel
and slowly revealeda
Planet Hollywood logo.
If that sounds sticky and
difficult to eat, wel,
in fact, it was.
While children seem to
love it, mnost adults
and some rotund food critics
couldn't choke it down
without comment.After all, the basic
idea of a chain
of eateries decorated with
authentic movie memorabilia
is a pretty good one.
Unfortunately, there are only
SO many interesting pieces
of movie history in existence.
Consequently, much of
the memorabilia featured
in Planet Hollywood restaurants
were less than essential,
closer to a straight to DVD
American Pie sequel then Gone
With the Wind.of the meat slab
rocky used to train or a toilet
seat from the action comedy
Bulletproof autographed
by Adam Sandler.
Eventually, it became unclear
which props were genuine
and which were
replicas, or even which
movies they were supposed
to be representing.
It's hard to get excited about
eating Captain Crunch chickenfingers next to Matthew
Modine's polo shirt
from Pacific Heights.
Today, anyone
trying to recapture
the magic of being disappointed
at a Planet Hollywood
can go to collectibles by
Planet Hollywood on Amazon
where the brand is selling
off their old memorabilia.
That's where you can become
the proud owner of a $450 alien
eye from Independence
Day, a $300 log used
by Harrison Ford in Clear and
Present Danger, and a $200items all branded with the
chain's signature globe
on a stick logo, from
keychains to t-shirts,
to watches to leather jackets.
Name an essential
piece of '90s fashion
and Planet Hollywood sold it.
They even had adorable
animal mascots.
A gorilla named
George and a dinosaur
ved to Pictures/
Scre named Bubba, now
extinct outside of eBay.
The gift shops were so
popular that Planet Hollywood
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